Branding

You can consider a brand as the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.

Branding is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.

The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.

Who does it Affect?

Consumers: As discussed above, a brand provides consumers with a decision-making-shortcut when feeling indecisive about the same product from different companies.

Employees/shareholders/third-parties: Besides helping consumers to distinguish similar products, successful branding strategies are also adding to a company’s reputation. This asset can affect a range of people, from consumers to employees, investors, shareholders, providers, and distributors. As an example, if you don’t like or don’t feel connected to a brand, you would probably not want to work for it. However, if you feel like the brand understands you and offers products that inspire you, you would probably desire to work for it and be part of its world.
"If you are doing your best, you will not have time to worry about failure."

Anastasios Schinas


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Algorithm
Plural noun: algorithms.
A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

Imagine what we can do. We use these computers!!!

Working with SingularLogic Since 2001.

Anastasios Schinas is a Senior Program Developer with substantial revenue in giving sollutions for any given project.

In SingularLogic eManpower and Galaxy Payroll we are Listening. Your voice is heard and you are the one's that make our business worth our time spending on programming! We are creating for you.

Creating Projects with the Best Companies in Europe.

The first thing we need to analyze here is: What do you mean "The Best" or How can you measure "The Best" Companies in Europe?

You don't have to trust our numbers or our analysts. You don't have to believe our words or our sayings. We know what to do and how to transform your Company or Project into a profitable Model. We work with algorithms!

Digital Agency and Software House.

Our customer centered approach aims to improve your current branding, to solve complex matters and to find creative ways to make your name stand up in the market.

We believe our extended and differentiated clientele and our repeat business are proof positive of our commitment to delivering outstanding results for our clients. Simply talk to any member of our team or any of our clients and you will quickly sense that something is different.

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